Company initiatives (5yr plan) and intellectual properties Research Paper

Company initiatives (5yr plan) and intellectual properties - Research writing ExampleIn September 2012, Chief Executive Officer of cross , Alan R. Mulally declared that the come with would stack away numerous new models in its vehicle range in order to strengthen its European division, where the confederation wants to bring its iconic sports car i.e. Mustang (The New York Times Company, 2012). Ford operates under two divisions, firstly, automotive firmament and secondly, financial services. The companys automotive division operates in various locations umder the name of Ford such as North America, South America, Asia Pacific and Europe. On the other hand, within financial services, the company has Ford Motor Credit Company where it provides vehicle financing for its customers (The New York Times Company, 2012). . Determining if the Company Has a Definite Planned Initiative Within the Next 5 Years Over the past hardly a(prenominal) years, Ford has implemented One Ford Plan whi ch helps to sustain its successful journey along with maintaining a profitable future for the company. Through this plan, the company provides a brand promise to its customers all over the world. ... It has been ascertained that the automobile industry faces numerous challenges such as economic downturns, fluctuation of fuel prices and government restrictions regarding the reduction of CO2 emission. In order to deal with such challenges Ford has planned to take effective initiatives in the next 5 years by introducing fuel saving technology driven vehicles at low-cost prices. Moreover, in 2012, the company has implemented Blueprint for Mobility plan in order to uphold sustainability which helps it to enhance operational efforts in future. This plan is also considered as a kind of initiative which the company aims to follow in the next pentad years. Ford declared that by 2015, it would follow a plan where the company aims to clip the amount of water required to make a vehicle by 30 %. Another sustained initiative that the company has taken is reducing the quantity of waste materials and unnecessary raw-materials (Ford Motor Company, 2012). According to the yearly report of Ford for the year 2011, it had planned regarding bringing in seven new innovative models of vehicles by the year 2015 in various operational locations. Ford also strongly focuses in its long-term plans in terms of improving quality, reliability along with ensuring affordable prices which the company is aiming to uphold in the next five years. Moreover, Ford also takes various initiatives for bringing in its fuel efficiency models with advanced technologies. By 2015, the company plans to invest US$16 billion within US manufacturing units as well as aims to preserve quality product development in order to ensure consumer preference (Ford Motor Company, 2011). Identify the Companys 5 Years Planned Initiative In