The Portrayal of AIDS in Mexico Research Paper Example | Topics and Well Written Essays - 3000 words

The Portrayal of AIDS in Mexico - Research Paper Example Portraying the message in the correct manner will make a difference in the promotion of protection and safety of AIDS while providing a stronger basis for the communication and messages received by the public. Before developing an advertising campaign for AIDS in Mexico, there needs to be an understanding of the target market. The perceptions about AIDS and the affiliations that are a part of the cultural and social concepts of the area will make a difference in the ability to respond effectively to the current trends in AIDS. More importantly, the understanding of the cultural and social aspects will create a response from society in a positive manner. The more that the message can communicate about the importance of understanding the disease, without a sense of offense or other complications, the more successful it can become in creating prevention and safety measures within Mexico. The beginning of the AIDs epidemic was focused on the individual relationships and practices that were a part of society. Specifically, there was a strong association with the way that individuals carried out specific relationships and the different concepts related to sexual practices. However, it was later found that there are also relationships to cultural and social attitudes toward AIDs and the practices that are a part of society. More importantly, the amount of information and the presentation of knowledge through the media make a difference in understanding of HIV, as well as the transmission of the disease. Different cultures will respond to the information differently and will have a different perception of the disease. The main attitudes that are a part of the Mexican culture are important to examine, specifically because the information that is presented will make a difference in how it is perceived by the public, as  well as what the responses will be in society as a response for prevention and safety measures (Parker, 2001).