The Business Plan Essay Example | Topics and Well Written Essays - 4000 words

The Business Plan - Essay Example The website can also be further enabled to help the visitors to gain knowledge about the prices and service qualities of dentist clinics along other regions. (Mellor, Coulton & Chick, 2008, p.14). This would help the visitor to make subtle comparisons on the price and service dynamics of the dentist clinics available along their own region with that of others spread along regions. Herein lays the main catch while designing the business plan. Focusing on the marketing side the website creators must envisage a plan to market the web interface to the targeted community. Thus focus must be rendered on drawing the interests of the dentist community to render potential information stated along the above mentioned heads like prices, contact information and addresses. Focusing on the revenue paradigm of running the website special focus must be given so as to devise a method of making the dentists advertise their service offerings against a fee structure. In this regard, the business plan re lating to the preparation of the website can further draw attention of companies producing complementary products like toothbrushes and toothpastes to also advertise their products in the online sphere. This process would help the company to gain potential revenues to help run the business venture. Further enhancing on the service parameter the website can be further designed to help the consumers gain access to the dentists via the online sphere in regards to health problems and also make payments online. These issues reflect the potential challenges which should be kept in mind by the website company while designing the online site. Background to the Business Problem The profession and business practices of dentists and cosmetic surgeons are facing large amount of competition owing to the pricing and branding tactics involved in such. Dentists are trying to gain the attention of the people through large scale promotional and advertisement activities pertaining to their clinics and services offered. Furthermore the attention of the people is also being fetched through attractive pricing techniques. The dentists and cosmetic surgeons through the proper utilisation of the advertisement and promotional opportunities focus on enhancing the brand value of the services offered. Firstly the dentists should focus on the development of logo which would help in reflecting the quality and criteria of the services being offered. The logo development can be done by the dentists in close cooperation with the web designers in case of online advertisements and can use the same in case of billboard advertisements. Secondly the dentists in order to work on a successful business strategy must focus on dividing the entire market into several target areas based on which the products and service offerings can be designed. Targets group being defined would help the dentists in rightly devising the prices for the products and services and also on focusing on the creation of specific zones for clinics. Thirdly the dentists can now

Employment Law - Problem Question Essay Example | Topics and Well Written Essays - 1000 words

Employment Law - Problem Question - Essay Example In the first count, Diana, a waitress who has just had a baby, is anxious about how she will manage her baby care and her work so as to plan her schedules. She approaches Christian who dismisses her that he is not involved in her issues and that she will have to cope with her current schedule at work. She has worked at the firm for three years. The second count involves Essie who has been working in the firm for the past two years. She has not been in good terms with Christian because of his continuous jock over Essie’s driving skills. She has never liked the jokes, has made this clear to Christian, and has asked him to stop. Christian however continues to make the joke. A statement that Essie ‘might kill someone one day due to her incompetence’ makes her angry and she leaves her job. In the third count, Fred, who has been working with Christian for 10 years, is approaching 65 years. He would like to work beyond the retirement age as he believes that he is still c ompetent but Fred believes that it is not safe to carry plates past 65 years and recommending that Fred leaves at 65 years. Rules One of the applicable rules in the case is the right of a woman to a flexible schedule after maternity leave. This is stipulated in the employment rights act of the year 1996 that allows the employee to apply for such varied conditions. For an employee to qualify for such rights as stipulated by the act, he or she must have worked for the employer for a period of two years and two months. There must also be the need for such change in schedule that must be primarily parental. A parent must for example be seeking the flexibility due to responsibility over a child who is younger than six years or an abnormal minor. Unless the employer can sight rational commercial arguments against such reschedules, the employee remains entitled to an agreed upon terms that remains binding (Chandler, 2003, p. 310). Another applicable principle in the case is the dismissal o f an employee. This, subject to the age discrimination principles of the employment rights act, can be observed from two perspectives; if the termination is done before retirement age and if the termination is done after the employee’s retirement age. Though the act provides that an employer have the right to dismiss an employee after the retirement age is attained, there should be an agreement between the parties over the termination agreement. This means that the employer should notify the employee of the intention to terminate the employment contact and the termination is only legal if effected after and not on or before the retirement date (Sargeant, 2006, p. 200, 201). Harassment is another applicable rule of law to the case. Harassments at the workplace include all forms of advances that are not welcomed by the recipient. Muir defines harassment from two perspectives, â€Å"quid pro quod claims and hostile environment claims† (Muir, 2003, p. 104). Quid pro quo re fers to those advancements that made with promise of rewards to the recipient, such as demand for sexual relations in exchange of promotion or an employment opportunity. Hostility in the working environment on the other hand refers to actions that are not acceptable to the recipient but are initiated by other parties at the workplace. Such an action may be â€Å"discriminatory that it affects job performance, or is intimidating, hostile, or offensive†

Work of Art Essay Example | Topics and Well Written Essays - 500 words

Work of Art - Essay Example A southern-born artist, Louis Rmy Mignot painted this view Niagara after he had moved to London during the Civil War. Before leaving the United States in 1862, he had sketched at Niagara Falls, perhaps with the idea of exhibiting an ambitious canvas before an English audience." (Niagara) The view of this work of art has been taken from the Horseshoe Falls, it is an oil on canvas work of art. The signature of the artist can be found on the right hand side corner of the work of art. American identity has been presented in this work of art, it also represents a new look of the American society. Traditional framing devices have been used in this work of art. This work of art falls under the American Art and it predominantly represents the American Society. "At first glance, Song and Yuan landscapes seem to conform to a narrow set of compositional types, with requisite central mountains, hidden temples, and scholars strolling along a path. In fact, the landscape tradition developed slowly as painters gained technical facility and consciously chose to allude to earlier styles or bring out philosophical or political ideas in their work." (Northern Song) Central Majestic Mountain has been portrayed in this work of art; it is unlike the Niagara Falls. The foreground is conspicuous and it is presented at the eye level, it has been painted with crisp and very well defined brush strokes by the artists.

Influence of Stakeholders on Encouraging Responsible Business Essay - 1

Influence of Stakeholders on Encouraging Responsible Business Practices - Essay Example This research will begin with the statement that in the business world, stakeholders constitute of any group or an individual who has an effect or can be affected by the achievement of the business objectives. They include managers, business corporates, shareholders, corporation and the entire business management. These stakeholders play a critical role in promoting responsible business practices by instituting legitimate business ethics. Business practices range from social to economic perspectives. For most businesses, there are values, responsibilities and sustainability issues that are under consideration. As a result of these factors, business management comes up with a variety of ways to ensure responsible business practices as seen in the research study by Olson. The business world has come under criticism that it is to blame for global warming, carbon dioxide emissions, deforestation, and pollution. To prove the critics wrong, Cohen states that the stakeholders have begun a f ight to reduce global warming and carbon emissions. The green movement has come in to promote the growth of trees. It also helps in educating the public in regard to the emission of carbons. The stakeholders meet annually in Rio de Janeiro for the earth summit. Worldwide campaigns regarding proper business ethics are underway to ensure that businesses reduce pollution and global warming. Apart from the green movement, the stakeholders have stipulated strict rules within their businesses to ensure that there is proper waste disposal. The stakeholders came together in 1997 to sign the Kyoto protocol so as to control the rate of waste disposal as stated in the research study by Kotler & Lee. Stakeholders are now forming various groups to promote responsible business practices. Such corporate groups include the WWF, Friends of the Earth, the Greenpeace as well as the Green Party. These groups play a considerable role in ensuring that business entities protect the environment and consequ ently lead to responsible business practices.

Geology Essay Example | Topics and Well Written Essays - 250 words

Geology - Essay Example aconic Orogeny or the building activity of a chain of mountains which is presently recognized as the Manhattan Formation mainly consisting of a metamorphic rock called schist derived from the former event of layered sedimentation. Umpire Rock is composed principally of Manhattan schist, making 90 percent of the Manhattan bedrock. The schist is found to be a mica-flecked stone hat with high durability, closely underlying the entire Central Park, dabbled with rock outcrops. Being a huge part of the Manhattan Formation made of schist, Umpire Rock is mostly a metamorphosed, highly deformed rock with great amount of folding. Physically, it appears as a sparkling rock once hit by sunlight, characteristic of mica flakes comprising much of the rock unit. The surface of the rock’s slope possesses five glacial grooves and these massive grooves had been carved by glaciers during the last ice age when glacial erosion brought about classic landforms. A fairly straight layer of granite approximately 2 to 3 inches wide is designated three feet from the base of the slope, bearing a band of pegmatite underneath. The pegmatite curves up along the slope following the schist’s pattern of folded layers and occurs to cut across the granite at the spot where two layers converge. The cliff’s intricate sculptural folds are such an admirable sight. Central Park Rocks are wholly evident of ancient bedrock upon which epochal events had transpired. Across the grain, light-colored veins of granite and coarser granite pegmatite may be detected visibly. Schimmrich, Steven. â€Å"Umpire (Rat) Rock in Central Park.† Hudson Valley Geologist. 27 Mar 2011. Web. 21 Jan 2012.

Respiratory Service Research Paper Example | Topics and Well Written Essays - 4500 words

Respiratory Service - Research Paper Example The proposed Respiratory Service has the following key features: The pulmonary rehabilitation programme will allow the patients with COPD to be discharged from the outpatients. "This will allow more access to the Respiratory Outpatients. Moreover by increasing the educational support to both the patients and the nursing staff the following objectives can be achieved: With this kind of a limited model of multi disciplinary working with the additional specialist respiratory practitioner and respiratory service assistant, it can be proved that with this set up and with more inputs the recommendations made by NICE can be easily achieved.3 Consequently a drop in the morbidity and reduction in the instances of hospitalization can be expected. This presentation forms the business case for a sponsorship of the Respiratory Service for a period of two years. As a part of this business case presentation an analysis of the current situation with respect to the provision of the Respiratory Service in general in Kensington and Chel... with respect to the provision of the Respiratory Service in general in Kensington and Chelsea locality as well as the situation prevailing in the Kensington and Chelsea PCT is appended to justify the increase in the number of staff for the provision of an improved service to the patients. 2.1 Diagnosis of COPD - An Overview: Present estimates indicate that in Kensington and Chelsea diagnosis of COPD is being done only in respect of only one third of the patients. It has been observed that on an average an estimated 200 people with the ailment of COPD is contained in the patients list of a GP. The following table (Table 1.1) presents the estimated and registered prevalence of COPD in the area of North West London. Table 2.1 Prevalence of COPD in NWL PCT Estimated Raw Prevalence Smoking Prevalence4 QOF Register Prevalence Est:QOF Register Ratio Lower Upper Mean Hammersmith & Fulham PCT 2,048 4,899 3,474 33.56 1,568 45.1% Hillingdon PCT 3,609 8,633 6,121 27.15 2,615 42.7% Kensington & Chelsea PCT 2,430 5,815 4,123 30.40 1,370 30.1% Westminster PCT 3,047 7,279 5,163 32.88 1,691 32.8% NW London SHA 26,038 62,248 44,143 28.16 14,820 33.6% From the above table it may be observed that in the Kensington and Chelsea area around 30 percent of the true prevalence of COPD was registered through QOF as of November 2005. 2.2 Shortcomings of the Current Care Plans in Terms of Cost Involved: On the basis of an assessment of the current level of the provision of the services it has been ascertained that the there is no integration of the care pathways which leads to lack of comprehension in the services to the patients. There is only a limited access to the Pulmonary Rehabilitation5. Since there are no ways of extending the treatment to the patients in the normal way most of the

A review of Risk Assessment Methodologies Essay

A review of Risk Assessment Methodologies - Essay Example Furthermore, a risk-management process will help you prioritize these issues should you lack the resources necessary to address them all immediately. 1. Establish the risk assessment team. The team is formed to collect, analyze and report the assessments to the management. It is important that all aspects of the activity work flow be represented on the team, including human resources, administrative processes, automated systems, and physical security. The reason is to plan things before hand so that it becomes easy to go by. The team members on the other hand will have to attend and participate in the meetings, they will have to take the responsibility of achieving goals and objectives. The team members will also have to work hard for effective teamwork and communications, share responsibility for all team decisions and share knowledge and expertise with the team. The team members would themselves have to provide leadership where appropriate and last but not the least, will have to participate in training sessions where required. 2. Set the scope of the project. ... should identify at the outset the objective of the assessment project, department, or functional area to be assessed, the responsibilities of the members of the team, the personnel to be interviewed, the standards to be used, documentation to be reviewed, and operations to be observed. When the scope of a project is discussed, the output is in terms of time and cost. Scope is important because experience team members would know how changes in scope cause an issue. As the things proceed scopes do change, as the team members are not aware of the actual outcomes of things. 3. Identify assets covered by the assessment. Assets may include, but are not limited to, personnel, hardware, software, data (including classification of sensitivity and criticality), facilities, and current controls that safeguard those assets. It is key to identify all assets associated with the assessment project determined in the scope. 4. Categorize potential losses. Identify the losses that could result from any type of damage to an asset. Losses may result from physical damage, denial of service, modification, unauthorized access, or disclosure. Losses may be intangible, such as the loss of the organizations' credibility. It is only after knowing these losses can the team think of threats that may occur. More than one individual gathers the potential loss or anything concerning this. Everyone can give his or her own comments. The more different possibilities are taken out, the more prepared a team becomes incase of an event. 5. Identify threats and vulnerabilities. A threat is an event, process, activity, or action that exploits a vulnerability to attack an asset. Include natural threats, accidental threats, human accidental threats, and human malicious threats. These could include power